Triggers: Record creation (e.g., new lead, contact, deal) Record update (e.g., changes to deal stage, contact information) Workflow rule completion Email sent or received Meeting scheduled or completed Task creation or completion Custom function execution Actions: Update CRM fields Create new records (e.g., deals, tasks, events) Send emails Make phone calls Send SMS messages Integrate with other apps (e.g., Google Calendar, Slack) Execute custom functions (e.g., scripts, webhooks) Generate documents (e.g., PDFs, Word documents)